Drvo trgovina Mikša - Record Results Using Growth-Driven Design & Inbound Marketing

 

Industry: Wood B2B & B2C

Location: Karlovac, Croatia

Size: 1-55

TABLE OF CONTENTS:

Company Bio

Drvo trgovina Miksa d.o.o. supplies timber to shipbuilding, the construction industry and other sectors in which wood is used as a building material. About 50 percent of the company's products are marketed abroad. But in addition to wholesale items, in the retail salon customers can find laminates, laminate slats, patio floors, paneling, decking, wooden railings, doors and a whole lot of other products.

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Overview

Starting with nothing but a new domain name, www.drvotrgovinamiksa.eu, REVIVAL Digital Agency and Drvo trgovina Miksa have worked together to create a highly successful website and improve overall digital presence.

 

"Growth-Driven Design and Inbound methodology took our digital presence to whole different level, strengthen customer relationships and made our web site smart."

- Denis Likovic

Marketing Department

The Challange

Drvo trgovina Miksa needed a new, responsive, fast and inbound-ready website to showcase more than 700 variable products and to form the hub of their marketing and maximize the results of their efforts.

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The Approach

Step one was the creation of a launchpad website produced and launched in just 5 months. As with every website we build, our search engine optimization (SEO) best practices (OnPage and OffPage) were built in from the very start. Also, we integrated Hotjar and Google Analytics so that constant improvements can be done using relevant data.

"We decided to host the web site on AWS. The reason for this is that AWS offers high-scalability, which makes it perfect for websites with thousands of daily visitors. So as visits per month increased we easily upgraded."

- Stjepan G, CEO

Website now has more than 1.100 variable products and loading time on average is <2.5 seconds.

The Solution

Built on the WordPress CMS and powered by AWS, the website is seamlessly integrated with all other marketing channels. Traffic and lead generation, email and marketing automation, reporting and analytics are all connected, providing complete visibility of every visitor's journey and the story behind every new opportunity.

 

  • We publish blog posts, on average, one every two months. Also, original content on Facebook and Instagram is posted and integrated into web site.

  • Together we run, test and optimize Facebook and Instagram ads to achieve greater results with less budget over time.

 

  • To maximize how often users find Drvo trgovina Miksa in local search results (local ranking) we created Google My Business page that is accurate, complete and with engaging content.

 
 

The Result

Just 14 months after launching a new website into a competitive market, www.drvotrgovinamiksa.eu has risen to the point of receiving more than 12.000 visits per month. Organic search traffic to the website has grown 200% in the 14 months following launch.

And, having had the opportunity to see how REVIVAL Digital Agency can deliver incredible results, Drvo trgovina Miksa has engaged REVIVAL to write, design and build a new website for their entire laminate collection with more than 15 partners across Croatia. You can check the website at www.laminati.online .

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